Edward Robinson Accountants

Edward Robinson & Co was formed in 1978 and is an established firm of Chartered Accountants and specialist Tax Advisors. Clients vary between SME’s and corporate organisations across the UK, along with high net worth individuals.

The partners identified the need to develop their client base and target new markets, increase fee earnings and ensure the practice has a strategy for growth to ensure the business achieves its future objectives.
The Partners recognised they needed the help of a professional marketing organisation, as they have neither the marketing skills nor the resources to develop a successful marketing strategy that will ensure the practice achieves its financial objectives.

It is for this reason the partners approached Business Marketing Ltd and engaged our services to help them develop their business.

Business Marketing undertook a full marketing strategy on the business, including interviewing a number of clients to get their views of the service provided by the practice. In addition, we looked at potential new markets and how the practice could use its strengths to target new clients. A full strategic review was carried out including producing an action plan on how to move the practice forward.

Business Marketing then undertook the implementation of the action plan which included a full re-branding exercise, creation of new promotional material and a total re development of the website, which will eventually allow clients to log into their own accounts and tax information. This project is still on going with Business Marketing advising on business development and future geographical growth of the practice.