| |
Solutions for Development |
| Home |
| |
| |
| |
| |
| |
| |
| |
| |
| |
|
Business Marketing sponsors Fresh Networking Fresh Networking is a fresh new way to network in Warrington and Cheshire.
The events are aimed at Directors, Business Leaders and decision makers,
our events are relaxed and informal and there is never any pressure to
give referrals or formal presentations. However, fresh Networking does
offer you the opportunity to promote your business to other business
decision makers. Business Marketing are proud to sponsor Fresh Networking Businesses taking balanced view, says survey A survey by Lloyds TSB Commercial has revealed that UK businesses are
taking a balanced view of 2008. The banks says that although just 18% of
the 1,800 firms surveyed are expecting improved business conditions this
year, the figure does not indicate a recession. The report revealed that
there has been just a 2% increase in firms reporting cash flow problems,
up to 21% from 19%. More firms are also hoping to raise their prices this
year, with 34% optimistic about achieving this, as opposed to 23% since
the last survey. FSB british small business champions 2008 The Federation of Small Businesses
(FSB) has launched its British Small Business Champions (BSBC) 2008
open to both FSB members and non-members, aimed at thriving small
businesses that are well run and highly regarded by staff and customers.
Businesses
need to have been trading for at least 5 years at the time of entering
and employ no more than 50 staff. The closing date for entries is
28th
March 08. Three-quarters of Britain’s marketers believe that the recent voluntary codes change prohibiting television advertising of junk food to children should be extended across all media, including the internet. In The Chartered Institute of Marketing’s latest Marketing Trends Survey, 74% of respondents said they were in favour of the move, with older marketers being the most supportive. Only 4% of respondents voiced strong disapproval of extending the voluntary codes. " It's encouraging that the majority of marketers are concerned about our ethical behaviour towards children, and maybe also other ethical issues that marketing is facing," said David Thorp, Director of Research and Information at The Chartered Institute of Marketing. " The challenge though is being able to put this into practice in the face of fierce market competition. However, in line with marketing, businesses are much more concerned about ethical behaviour and their perspective is shifting, which should make it a lot easier for voluntary codes to be accepted.” " If marketers do not take the lead on this, we face legal parameters being set for us," added Thorp. Action has already been taken in the UK by Ofcom, but the risk remains that some marketers will use unethical measures to market junk food to children, particularly on the Internet through social media sites that are harder to regulate.
There are more details on this story click here The importance of the Internet to small firms Small businesses are being urged to keep up with the way the Internet
is changing how people look for products and services, or miss out. Only
half of Britain's smaller firms have a website, according to the Federation
of Small Businesses (FSB). The National Federation of Enterprise Agencies
(NFEA) says small businesses are using their websites for a variety of
functions, from communications and marketing, as part of the supply and
customer chain, or to sell their goods.
|
|
|
a: The Whitehouse Business Centre, Wilderspool Park, Greenalls Avenue, Warrington, Cheshire, WA4 6HL, United Kingdom. t: (0)1928 711711 |
