| Of course getting traffic
to your website is only half the battle. Whilst most agencies just concentrate
on search engine rankings Business Marketing also focus on converting
visitors into sales once they reach your site.
Not an Ordinary Online Marketing
Firm
Our successful online marketing projects depend largely on our ability to reach
your target audience in a scalable and cost effective manner. Business Marketing,
designs, develops, and implements custom web systems and integrated online
marketing solutions that focus on brand awareness, audience development, and
customer retention. Companies who have their website design created by Business
Marketing can often see more results in lead generation and sales. Search Engine Marketing
With research confirming that over 80% of prospective
web customers use search engines or search directories to find relevant
content, search engine marketing
is the most widely used method of attracting visitors to a website. Business
Marketing’s search engine marketing services are designed to get your
site noticed when potential buyers are looking for the products and services
you have to offer. Our Search Engine Optimisation services target the Internet's
major search engines to drive self-qualified prospects to your site - the
specific audiences that are looking for your products or services.
Pay per click
Pay per click can be highly cost-effective. It works for businesses of all
sizes providing an immediate route to a targeted market. We can deliver highly
targeted, quality traffic to your site and we will ensure your search referrals
conversions are high to achieve the best possible ROI.
What we provide - Recommendation of the right PPC networks for your
business
- Full keyword research identifying thousands of
search terms, the number of searches performed for each term and
the estimated cost per click
- Individually written creative copy for each product
or service for each PPC network
- Full bid management to ensure the most cost-effective
placement of ads
- Full tracking facilities and comprehensive campaign
analysis
- Pay per click is utterly transparent and highly
measurable
Email marketing
UK businesses spent £178m on email marketing
during 2006 and increased their level of spend by 20% (e-consultancy).
Why? Because email is a highly
cost-effective way to increase revenue and build quality traffic to your website.
Email marketing is inexpensive and delivers immediate results. If
done well it can be a marketer’s dream come true. You can send
emails instantly at a fraction of the cost of traditional direct
mail. Email marketing is highly
measurable and can produce very good ROI. Business Marketing achieves fantastic
results for our clients by producing targeted, personalised emails, which your
customers will want to interact with.
It's simple to create the messages, track responses, analyse results
and build up an invaluable database of opt-in email contacts. A well-planned
email campaign
can generate high response rates and create opportunities to cross-sell and
up-sell. And it’s all completely measurable.
What we provide?
Business Marketing provides a managed service for 'permission based' email
marketing, we will handle everything from:
- Initial creative concepts
- Campaign design
- Email template design
- List management
- Bulk email shots
- Campaign reporting
- Provide follow up results
- Business Marketing can achieve excellent results
for your email campaign
How to get your site found - 10 tips to push you up the rankings
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